Batumi and Georgia Hotel Market: 2026 Overview

This overview collects figures on hotels, tourist flow and Batumi airport. All data is given as of the update date, 3 October 2026. There are no conclusions about profitability here: only facts, trends and what an investor should check.

Hotels in Georgia and Adjara, 2025

Indicator	Value	Source, as of the update date
Hotels in Georgia	2,783 (+4.5%)	Geostat
Rooms	54,300	Geostat
Beds	120,200	Geostat
Adjara's share by number of hotels	About 21.3%, roughly 593 hotels	Geostat

Tourist flow in 2025

Indicator	Value	Source, as of the update date
International visitors to Georgia	5.8 million (+7%)	Geostat
Visits to Adjara	2.7 million, 25.7%	Geostat

Tourist flow in 2026

Period	Visitors to Georgia	Adjara	Source, as of the update date
Q1	994.8 thousand (+2.5%)	306 thousand	Geostat
Q2	1.3 million (−5.2%)	621.3 thousand (26.2%)	Geostat

Warning signs

In Q2 2026, the number of international visitors fell by 5.2%. Tourist spending for the quarter fell by 13.3%. These are Geostat figures as of the update date.

Batumi hotels: occupancy and ADR

Period	Occupancy	ADR	Source, as of the update date
Q2 2025	68%	$103	Galt & Taggart
H1 2025	50%	$91	Galt & Taggart

Batumi airport

Period	Passengers	Source, as of the update date
2024	About 952 thousand	CBW
2025	Over 1.2 million, growth of about 30% (estimate as of December 2025)	BM.ge
Q1 2026	115,785 (−25.6% vs Q1 2025)	Georgia Today, citing the Civil Aviation Agency

An expansion of the airport terminal is under discussion (1TV, as of the update date).

Major projects

On 23.10.2025, Georgia signed a $6.6 billion agreement with Eagle Hills. The project covers Tbilisi and Gonio: a marina, hotels and housing (Ports Europe, as of the update date).

What an investor should check

• Geostat data for the next quarters of 2026.
• The occupancy and ADR of the specific hotel from its own reports, not market averages.
• The status and timing of the Batumi airport terminal expansion.
• The scope and timing of the Eagle Hills project in Gonio.

Check with a lawyer

• The documents and reports of the specific hotel that the valuation is based on.
• Restrictions and encumbrances on the property in the NAPR registry.